In Business and Commerce
Business and commerce around the globe have frequently recognised the commercial and promotional benefits associated through links to the Robin Hood legend. The publicity and marketing value of profiling a Robin Hood "connection" is strongly reflected by the wide range of companies worldwide who have deliberately chosen a Robin Hood related brand name to promote their services or products. In many cases they have no specific claim or association with the legend but they firmly believe that, in the general public's eyes, the Robin Hood name stands for fairness, justice and support for the community and that such principles help establish their business as credible and trustworthy and enhance its reputation.