The most recent Robin Hood-related news stories breaking in the global media!
The global perception of Robin Hood is as the ultimate English folk hero and icon of popular culture, so consequently, the "brand" inevitably has considerable merit as a universally recognisable image to help market and promote tourism in the Nottingham and Nottinghamshire area. However, such a high profile reputation means visitors expect a similar high standard of satisfaction from their Robin Hood "experience" but, at present, that leaves much to be desired. Fortunately, both the City and County authorities are currently developing proposals for world class visitor attractions with a Robin Hood focus at both Nottingham Castle and Sherwood Forest and the outcome is eagerly anticipated.
As both the public and the media continue to critically compare Leicester’s Richard III success with Nottingham’s current lack of a major Robin Hood visitor attraction – Bob White, Chairman of the World Wide Robin Hood Society, looks at the various differences, advantages, disadvantages and other issues involved in marketing a “legend” as opposed to an historical reality.
A Twenty First Century construction built on the attraction of the Robin Hood legend.
“This month marks the 10th anniversary of Nottingham’s infamous “Slanty N” marketing debacle - the promotional blunder that gave the City and County such a reputation damaging drubbing in the national and international media and BOB WHITE of the World Wide Robin Hood Society asks “Has a Decade made a Difference?”
As the dust settles on the recent disappointing announcement that the visionary proposals for Nottingham Castle had received a temporary setback from its unsuccessful bid to secure Heritage Lottery Funding – then, once again, the City has to face up to the constantly embarrassing fact that a 60 year old statue remains its predominant Robin Hood visitor attraction! A fact that to external commentators, marketing professionals and commercial investors - completely beggars belief!