Fact & Fiction

In Principle

Numerous worthwhile and influential charity-based initiatives have been founded on the popular principles of the Robin Hood legend – namely, the ethos of "robbing the rich to give to the poor" and championing the fight for injustice. Popularly perceived as "the people's hero", his name is proudly used to "front" such charities and the exposure generated in publicity and promotional terms all helps to further enhance and widen the reputation of the Robin Hood "brand".